Branded Content
The longer your smartphone’s battery lasts, the further you can go. So, how far could 48 hours take you? We dramatised the incredible stamina of the Xperia Z3, by challenging Olympic endurance superstars the Brownlee Brothers to #GoTheDistance – seeing how far they could run, swim and cycle across the UK with their Z3s on a single charge.
Case study: The making of.
Day 1: Bramhope, Yorkshire.
Day 2: Loch Lomond, Scotland.
Results: Online views reached more than 7.4 million people – 120% above our target. 1.14 million people engaged with the campaign – 57% over target and Sony Mobile fought off competition from the likes of LG and HTC to firmly cement itself as the obvious third choice behind Apple and Samsung.