Live Event / Digital Experience
The creative platform leveraged the iconic Lion motif and its inherent symbolism of strength and unity. Just as lions protect their pride, 'Join the Pride' fosters a sense of belonging and mutual support within the Publicis network by bringing people together through creativity, technology and a hell of a lot of glitter!
We turned 100 Publicis peeps into lions and lionesses and let thousands more 'Join The Pride’ virtually around the globe by streaming the event live using Periscope.
Roar for equality with our lion headdress AR filter.
Spread some augmented reality love!
A poster outside Publicis Groupe HQ, Baker Street.
Join the Pride became the creative platform that the Publicis Groupe can keep writing to for many years to come. Here's last year’s effort.