Social Campaign
To help LG stand out from the crowd during London Fashion Week, we created Elle Gee – an extremely opinionated washing machine and set her loose on the highly pretentious world of couture fashion. Voiced by two prominent fashion journalists, our lovable fashionista whirled up a storm across social channels and exceeded all her KPIs; with reach of influencer engagement a whopping 375% above target.
Let's face it white goods are rather dull. So how do you make a washing machine relevant at London Fashion Week? Solution: Give the machine a persona and a voice to help drive light-hearted interaction with fans and influencers in the fashion space.
Interaction with influential fashion bloggers and designers.