Integrated Campaign
Sanya might not be the first place that pops into your head when you picture a tropical paradise. But for European travellers seeking an adventure beyond the usual tourist hotspots, this "Hawaii of the East" offers a hidden gem waiting to be discovered.
Social: Instagram stories, YouTube pre-rolls and a competition to discover Sanya #WhereinTheWorld.
My role was multifaceted. I was the CD, director, writer, photographer and I also came up with the social campaign ideas.
A collection of local people I photographed.
The YouTube version of the film with voice-over was viewed over 1 million times and played on aircraft entertainment systems.