Sky X Netflix
Integrated Campaign
Having the best of Sky and Netflix all in one place makes choosing what to watch a breeze. So we let people know just how easy it is across TV, radio, OOH and social.
TV ad
While the TVC focused on the practical benefits of combining Sky TV and Netflix, our social and OOH campaign injected a playful tone. From 'Avoiding eye contact' to 'Running late' and the cheeky line 'One doesn't take the tube' featuring a couple of Queens, we used simple human truths and humour to connect with consumers in a fun way.
Sky Q 30” radio ads
Check out the radio spots I wrote and recorded for the campaign.