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Science of Sound

Ford X Vice
Branded Content

Armed with scientific research from NYU and Spotify on how music affects people’s emotions, we asked three international artists to create tracks that explore the Science of Sound and demonstrate how music enhances the driving experience. 2.5 million people listened to the tracks on Spotify, and 32 million watched the films online. The project also received a truckload of international coverage from publications such as Pitchfork, the New York Post, and the Daily Mail.

Cannes Lions: Shortlist, Innovative Use of Technology & Data.

Hot Chip’s Joe Goddard.

Berlin house duo Mat.Joe.

Rising star of soul Nao.

Teaser film posted on social channels.

All Science of Sound When You Don't Use ABAX Sony – Demand Great Sohonet – Realise Your Vision LG – Elle Gee Vertex – Feel The Power Sohonet – We Connect Storytellers All-New Fiesta Adobe – Flow Is The Future Mustang VR Guinness – Game On Sony – Go The Distance Sony Hidden The Croc – Fierce Thinking Thomas Cook Sky Q The Adless Ad Campaign Sky Soundbox Publicis Pride BetterHelp Business

Science of Sound When You Don't Use ABAX Sony – Demand Great Sohonet – Realise Your Vision LG – Elle Gee Vertex – Feel The Power Sohonet – We Connect Storytellers All-New Fiesta Adobe – Flow Is The Future Mustang VR Guinness – Game On Sony – Go The Distance Sony Hidden The Croc – Fierce Thinking Thomas Cook Sky Q The Adless Ad Campaign Sky Soundbox Publicis Pride BetterHelp Business